Consultant & Strategic Advisor

Fractional CXo

Early Stage Accelerator

Ryan Petkoff

Hi, I’m Ryan Petkoff

I spent the past two decades as a sports executive helping create an NFL dynasty and growing one of the biggest brands in global sport. Today, I help sports teams solve their biggest challenges, help sports tech and early stage startups go from zero to one and help legacy business do everything in between.

I only work with a handful of clients at a time — so I can dive deep, solve big problems and build alongside great people. If you’re looking to take your business to the next level or if there’s a challenge that’s keeping you up at night, let’s talk about it. I’d love to connect.

As a sports executive, I covered a lot of ground — brand, business, culture, growth, leadership, reinvention.

  • Embed executive-level talent—CMO or CSO—without the overhead. We lead initiatives, align teams, and drive cross-functional execution with an ownership mentality.

  • Building a brand should feel like momentum—not a marathon—and it doesn’t have to cost a fortune. I help founders and teams uncover the deeper story that drives their work, so they can lead with clarity, connect with purpose, and move people to action.

  • Develop the right strategy to raise with purpose—not pressure.

    We help founders refine their pitch, align funding to growth stages, and engage investors who add real value.

  • Get a roadmap that evolves with your business. We build agile strategies to help you seize opportunities, manage risk, and scale with clarity.

  • Translate your vision into traction. From positioning to pipeline, we create and execute marketing strategies that drive acquisition, activation, and retention.

  • Every message matters—especially at the top. We shape narratives that resonate with investors, customers, boards, teams, and the market at large. We know how to speak to your audience.

  • Show up sharp when it matters most.
    From media moments to mission-critical meetings, I help leaders communicate with clarity, confidence, and control—no matter the stage or stakes.

I know what it’s like to start from the bottom, and I know what it takes to reach the top and stay there.

Championship results. Fractional Cost.

Where do you want to level up?

  • Sports Business

    Proven, championship strategy.
    With nearly two decades in leadership for professional sports teams, I help franchises drive growth, elevate their brand, and navigate high-stakes decisions with clarity and impact.

  • Fractional CxO

    Executive firepower, fractional cost.
    As your embedded fractional CxO, I bring seasoned leadership, clear focus, and a deep network—without the full-time overhead.

  • Sports Tech

    Power the future of sports.
    From AI to automation, I help startups and sports tech innovators pilot smarter, scale faster, and resonate with the right partners.

  • Capital strategy

    Build your pitch. Find your fit. Fund your future.

    Develop the right strategy to raise with purpose—not pressure. We help founders refine their pitch, align funding to growth stages, and engage investors who add real value.

  • Growth Marketing and GTM

    Build smarter. Launch stronger.
    Whether you’re entering a new market or launching a new product, I help you get to market with clarity, confidence, and connection. Together, we align your go-to-market strategy, sharpen your brand story, and build momentum that sticks.

  • Executive & Stakeholder Comms

    Make your message move people.
    Every message matters—especially the big ones. I help founders and execs craft narratives that resonate with boards, partners, investors, and internal teams, so your words drive trust, clarity, and action.

  • Founder & Exec Coaching

    Lead with clarity. Grow with confidence.

    Even the best leaders need a sounding board. I’ve coached executives at the highest levels of pro sports, and I bring that same clarity, trust, and high-performance mindset to founders and executives navigating tough decisions and high-stakes moments.

  • Strategic Advisory & Special Projects

    Trusted thinking for moments that matter.
    Not every challenge fits neatly into a lane. I work directly with founders, executives, and ownership groups on high-stakes, high-impact initiatives—from market entry and crisis response to navigating change and unlocking growth. When the stakes are high and the path isn’t obvious, I bring clear thinking, sound judgment, and deep experience to help you move forward with confidence.

ABOUT

Transformational leader, Strategic Advisor & consultant, Startup Accelerator, fractional cxo

About P. Ryan Petkoff

P. Ryan Petkoff is a dynamic leader,  strategic advisor and consultant who partners with startups and legacy businesses to build solutions that create meaningful value. Ryan’s expertise as an operator and an advisor ranges from strategy development and execution to high-level marketing, communications and storytelling, capital raise and allocation, change management, crisis mitigation and executive coaching. 

With a rare combination of skills, Ryan’s “unicorn experience” means organizations can solve a variety of challenges with a single consultant. He excels in environments where he can wear multiple hats, driving impact across various functions, making him a perfect fit for startups or legacy businesses navigating growth, change or transformation. Most of all, Ryan cares deeply for people and connects well with what matters.

Ryan is passionate about working with entrepreneurs because he thrives on building things. Whether it’s launching a new marketing initiative, managing a capital raise, or guiding a company through a crisis, he is energized by the opportunity to create something meaningful. He works with a select group of clients, prioritizing quality over quantity, where he can build deep and authentic relationships.

Before launching his consulting practice, Ryan spent almost 20 years in the world of professional sports, where he helped transform the Kansas City Chiefs into one of the most successful franchises in global sports. As a top executive at Hunt Sports Group (the parent company of the Lamar Hunt family’s sports franchises), Ryan was "one of the driving leadership forces behind the Chiefs’ ascent to the top of the NFL" (Sports Business Journal). He spearheaded the Chiefs’ first international marketing initiative and led the team’s entry into the NFL’s global marketing program. By 2021, the Chiefs earned marketing rights to both Germany and Mexico, helping the team become one of the fastest-growing sports brands worldwide. He also was the primary advisor to Chiefs Chairman and CEO throughout the construction of the Chiefs dynasty.

Now, Ryan channels his expertise, extensive network, and passion for building into helping innovative companies thrive and scale.